On October 17th, 2025, the SDHI · Weichai Power Global Partners' Conference officially kicked off in Qingdao, bringing together industry leaders and partners from around the world. As a core strategic brand of the Group, LOVOL confidently showcased its innovation and commitment to open collaboration on the first day’s Media Open Day, setting an exciting tone for the three-day event.
Press Conference
The morning's press conference placed the spotlight on SDHI · Weichai Power’s ambitious vision and strategic roadmap, attracting widespread attention from both domestic and international media. It was emphasized that in a future shaped by globalization and technological advancements, the Group will prioritize synergistic development across the entire industrial chain. In this context, Weichai LOVOL’s pivotal role in the high-end agricultural machinery sector was highlighted, showcasing its integral position in the Group’s mission to build a better future. During the lively Q&A session, LOVOL's executives, including its Chairman, responded to questions from major media outlets about the company’s international expansion and technological innovations. These discussions reflected not only the market's keen interest in LOVOL but also the industry's anticipation of how the company will leverage Group resources for accelerated growth.
TV Live Broadcast
The live TV broadcast turned its cameras to the LOVOL exhibition area, directly showcasing the impressive performance and forward-thinking design of the company’s products. Our product experts presented core models, including next-generation intelligent tractors and harvesters, to a global audience. These machines combine Weichai Power’s core technologies with LOVOL’s intelligent manufacturing systems, precisely optimized to address the specific agricultural needs of different international markets.
The broadcast emphasized the exceptional efficiency, reliability, and intelligent features of the products, clearly reflecting our “Product Empowerment” philosophy. It demonstrated to global customers that LOVOL is not just about providing machinery but also delivering comprehensive solutions that enhance profitability and operational productivity.
Media Interviews
In spontaneous interviews in the media area, LOVOL’s marketing executives engaged in detailed discussions with several journalists. When asked about the company’s overseas business development, our representatives offered valuable insights into key regional markets and elaborated on the company’s “Glocal” strategy—an effective integration of global vision with localized operations.
He stressed, “Our ‘Strategic Synergy’ with the Group gives us an unparalleled competitive advantage. It allows us to leverage shared global R&D networks, supply chain systems, and financial services, enabling us to respond faster and provide better-tailored solutions to our partners across different regions.” This clear and confident articulation demonstrated LOVOL’s mature global operational approach and its unwavering commitment to international markets.
Dealer Exhibition Tour
The afternoon dealer tour of the exhibition hall was marked by a particularly vibrant atmosphere. The first group of Weichai LOVOL's global dealers arrived with great enthusiasm, exploring the carefully arranged LOVOL exhibition area and showing strong interest in the displayed products. They asked detailed questions about product specifications, experienced the equipment firsthand at the operator’s station, and engaged in preliminary technical exchanges with our engineering specialists.
After comparing LOVOL’s offerings with the extensive product portfolios of other Group subsidiaries, many dealers expressed deep appreciation for the strong technological foundation and brand strength behind LOVOL’s development. This initial exposure not only left a lasting impression on our partners but also significantly boosted their confidence in deepening cooperation and exploring new market opportunities together.
Conclusion
The opening day concluded successfully amid active media engagement and enthusiastic praise from our partners. LOVOL effectively utilized multiple channels to showcase its strong brand presence in global markets, laying a solid foundation for future collaborations.
The excitement continues tomorrow: in the morning session at the Group's main venue, global strategies will be unveiled, followed by the celebration of key award ceremonies. In the afternoon, LOVOL will host its exclusive Global Partners Development Conference, where the 2025 business roadmap will be discussed in detail. Stay tuned for more insightful content and valuable updates!